How to Order the Perfect Flat White

I directed this tale of pants, perseverance and coffee with the team at Kit and Ace. (I also did the animation, but that part’s a secret).

We wanted something that felt both technical and irreverent, so we factored motion design elements into the narrative from the get-go. We also wanted Werner Herzog to do the narration, but he was busy that day.

Big ups to Humberto Corte at Parlante Sound for the sound, Spencer Pidgeon for the mograph design, and Ryan Bruce for his handsome jawline.

If you’re ready to find out what makes the perfect flat white, you can hit the video below: